Global Creative Director, Mattel
Session: So You Want to Go In house
The good, the bad, the ugly on in-house agency life.
Whether you’re thinking about it or are already there, this workshop demystifies and debunks what it’s like to go, or be, in-house. From culture shifts to evaluating and attracting key talent, we’ll cover ground and keep it real on what it takes, what it is and what it isn’t – including how to move the needle and continue creating effective and award-winning work once you sit inside client walls.
Erica Green is Global Creative Director of Barbie at Mattel Inc., Los Angeles, where she leads all domestic and international work executed against the brand's global vision. Her leadership spans all advertising, social, digital, events, and both long and short-form content across five global markets.
During her tenure on Barbie, Erica launched the "You Can Be Anything" campaign–winner of Cannes Lion, Clio and Webby awards; featured the first ever boy in a Barbie commercial causing a shot heard round the world, and most notably led the launch of the new Barbie body types, generating a seismic shift for the brand while embracing the world girl's see today.
Prior to Mattel, Erica was found agency side leading creative on the Samsung account at Rosetta, building Pitch–a Culver City agency–from the ground up, and leading multiple accounts at McCann Erickson, NY.
Her clients have included Burger King, Wendy's, Band-Aid, Verizon Wireless, Audi, TNT, American Airlines, Whole Foods, Clearasil, Bertolli, and more.
Her work has been featured in Forbes, Fortune, Fast Company, Creativity, AdWeek, ABC World News, The Washington Post, and even graced the cover of Time.