ECD/ Partner, lg2
Session:Running a creative department to running a business
You're a creative person. I'm a creative person. So let's talk about something creatives aren't the best at discussing, but in a safe environment - business. When you open up a shop from scratch (as in my case) or move up in the ranks, your perspective on client relationships, new business pitches and your role as a creative manager can change quite dramatically.
Nellie Kim is Partner/Creative Director at lg2. The highly awarded independent agency originated in Montreal 25 years ago. Since then, the agency has laid it’s creative stake in the ground by opening offices in Quebec city, and most recently Toronto, where Nellie and her co-CD partner Chris Hirsch were tasked to start it up to help solidify lg2’s national presence in Canada.
In 2016, lg2 was named Agency of The Year by the Advertising & Design Club of Canada, and for the past 3 years has been the most awarded agency at the Canadian Marketing Awards.
Nellie’s work has been recognized at both domestic and international award shows including The One Show, Cannes Lions, D&AD, LIA, SXSW Interactive, the Webby Awards and the Clio Awards to name a few. She has also served as a juror on a number of industry-related shows including The One Show, Cannes Lions, Cannes Young Lions, the Clio Awards, and the ADC Awards.
She currently sits on the Board of Directors for the Advertising and Design Club of Canada, as well as the Advertising Advisory Board for the Ontario College of Art & Design University.