Creative leaders retreat

Bridging the Client-Agency Divide to Create Better Work
Scottsdale, AZ | February 8 - 9, 2018

Bob Winter

Session: Egoless collaboration, and why I’m amazing at it.

How do you do what’s right for your agency and what’s right for your client at the same time? Will the two always be at odds? Maybe, but it helps if you can check your ego at the door and do what’s needed to solve the problem—even if that means making someone else the hero. Bob Winter will explore how an empathy-first approach to collaboration leads to better ideas, better solutions, and most importantly, more accolades for himself.


Bob Winter co-leads VSA's Creative Practice as Executive Creative Director. An industry-leading creative talent, Bob has been recognized by every major competition throughout his career and most recently as the Executive Creative Director of CP+B Miami, including Cannes Lions, The One Show, the Clios, D&AD and SXSW. He is the creator of Bud Light's "Real Men of Genius" campaign, is a frequent award show jury member and recently completed a short film titled Beth about the backstory of the famous KISS song of the same name. His work has been covered by Fast Company and is in the permanent collection at the Museum of Modern Art.