Creative leaders retreat

Bridging the Client-Agency Divide to Create Better Work
Scottsdale, AZ | February 8 - 9, 2018

Bob Winter

Session: Egoless collaboration, and why I’m amazing at it.

How do you do what’s right for your agency and what’s right for your client at the same time? Will the two always be at odds? Maybe, but it helps if you can check your ego at the door and do what’s needed to solve the problem—even if that means making someone else the hero. Bob Winter will explore how an empathy-first approach to collaboration leads to better ideas, better solutions, and most importantly, more accolades for himself.


An industry-leading talent, Bob spearheads creative development for some of the world's leading companies. He has a storied career in developing cross-functional solutions, working in collaboration with experts in digital, data and analytics, and strategy. At VSA, Bob leads creative for clients such as AB InBev, Google, Nike, Hayneedle, Kraft-Heinz, Kimberly-Clark, among others. Recently he led creative on the "Kleenex. Someone Needs One" campaign which was honored by top awards shows and won a Silver Effie as one of Kimberly-Clark's most successful campaigns in history. Others might recognize Bob's name as the creator of Bud Light's "Real Men of Genius" campaign. Outside of the agency sphere, he recently completed a short film titled Beth about the backstory of the famous KISS song of the same name. His work is also in the MoMA's permanent collection