Creative leaders retreat


Bridging the Client-Agency Divide to Create Better Work
Scottsdale, AZ | February 8 - 9, 2018

Susan Credle
Global Chief Creative Officer, FCB

Session: I’M WITH STUPID

The strongest creative ideas most often come from a committed relationship between a client and an agency – a relationship built on mutual respect, trust, shared goals and a sincere understanding of the business and the brand. However, in the last decade these partnerships have become more and more fragile. What’s happening and how do we restore our faith in and commitment to each other?

Bio:

As FCB’s Global Chief Creative Officer, Susan Credle heads up the agency’s creative product and reputation. She is one of the industry’s leading creatives and an important voice representing women. The creative brilliance responsible for the iconic M&M’S “human” and Allstate’s “Mayhem” campaigns, she has received numerous industry accolades, including Ad Age’s “100 Most Influential Women,” Business Insider’s “Most Creative Women in Advertising” and induction into the AAF’s Hall of Achievement. In 2017, Credle was named a Matrix honoree by New York Women in Communications.