President and CCO, McCann XBC
Joyce King Thomas is Chairman, Chief Creative Officer of McCann XBC, a unit of McCann that creates all of MasterCard’s global marketing programs.
A former CCO of McCann New York, Joyce is best known as the writer behind MasterCard's priceless campaign, which runs in 100 countries and has been spoofed by everyone from Ralph Nader to Bart Simpson. She also helped to create noteworthy work for Nikon, Staples, Verizon, Marriott Hotels, the Ad Council and others.
During a two year hiatus from McCann, Joyce became a partner at Longreads, at twitter based social reading site that New York Magazine called “highbrow and brilliant.”
A graduate of the University of Missouri who almost became a journalist, Joyce has won numerous awards, including One Show Pencils, and served as a judge in the industry’s most prestigious award shows. In 2012, Advertising Age named Joyce one of the 100 most influential women in advertising.