SVP, Creative Director, Deutsch LA
Labeled a 'Next Gen CEO' by Refinery 29, Shannon Washington has built her career based on a solid reputation, visionary insight and a flair for doing the undoable. In her 10+ year journey as a professional creative, Shannon has crafted integrated, brand and consumer experiences for a variety of industries, from finance to beauty, culminating with over 10 awards globally to include The One Club, ADCOLOR, and The Emmys.
Currently, Shannon is SVP, Creative Director at Deutsch Los Angeles, where she is crafting a new look and feel for H&R Block. Previous to Deutsch, Shannon was a Creative Director at Droga5 where she drove the successful, culture driven “I Am What I Make Up” relaunch campaign from CoverGirl and sharpened her wit for Chase and their You Invest product. While at Droga5 she actively contributed to industry inclusion initiatives such as Droga’s D5in10 Academy and Here Are All The Black People with The One Club for Creativity. Shannon’s time at Droga was preceded by a successful tenure as a Senior Creative Director at INVNT (then a division of Time Inc) and GREY New York.
In her spare time, Shannon works to fuse her many passions into action and service. Since 2009 she has published, designed and contributed to PARLOUR, a global digital travel-lifestyle destination for black women. In 2011, Shannon created Feminist Enough, a storytelling project which gives a fresh voice to women of color and modern feminist ideals. A huge advocate of mentorship, she also has served as a mentor with New Inc, a cultural entrepreneur incubator program, and has also served within the same capacity for the MADE In New York Media Center. She is also a founding member of the New York based ARTNOIR collective.
When she can, Shannon can be found actively adding to the discourse around the importance and power of women in advertising through paneling and public conversations with appearances at the 3% Conference and Advertising Week NY.
When she's not in front of a monitor, Shannon is working on adding another stamp to her passport. Shannon is a proud and loud graduate of Howard University and lives in Los Angeles.