Creative leaders retreat



New Orleans, LA | February 7-8, 2020


PIVOT: WHERE DO WE GO FROM HERE?

Mishy Cass
Group Creative Director, REI

By the time Mishy assumed her role of group creative director at outdoor retail cooperative REI in 2017, she’d spent 25 years in agencies big and boutique up and down the West Coast. She has created award winning work at Publicis, DDB, WongDoody, and Mutt for T-Mobile, Washington Mutual Bank, Nike and Amazon. Nowadays, she leads a in-house creative team serving a single client—the iconic outdoor brand that gives 70 percent of its profits to outdoor causes and that each flips Black Friday shopping the bird by urging its workers (and customers) to “Opt Outside” instead of storming the mall. Mishy lives in Seattle with her husband and 4 kids and 2 dogs, which makes coming to work on Mondays sometimes feel like a respite from the crazy.