Global Chief Creative Officer, Cossette
Peter is one of the most successful creative directors in Canada. Under his leadership, Cossette was named Canadian "Agency of the Year" by Strategy Magazine in 2016 and 2017. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. In 2018 he was the number one creative director in Canada on the Strategy Magazine Creative Report Card and, in 2017, he was #6 on MarComm’s “Magnificence List” of global advertising creatives. As a copywriter, he was twice included in the Top Ten list globally by The Gunn Report.
A native of Hamilton, Ontario, Peter has a B.Sc. in Chemistry from McMaster University as well as an MBA from McGill University. After failed attempts at being a research chemist and an account executive, Peter finally found that he could somehow earn a living as a copywriter. He has been gainfully employed as a copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann, and Downtown Partners DDB.
In 2015, Peter brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonalds, General Mills and SickKids.
Active in the industry and his community, Peter is on the Strategic Committee of the Canadian Marketing Association as well as on the board of Heritage Toronto.