Creative leaders retreat



New Orleans, LA | February 7-8, 2020


PIVOT: WHERE DO WE GO FROM HERE?


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Desmond LaVelle
Peter Mayer

Desmond LaVelle made the unusual pivot from the technology world back to agency life. As a Creative Lead for Facebook supporting McDonald’s, AB InBev, Visa, Nike and Coca-Cola, he was exposed to a way of working he hadn’t encountered in his years at global agencies. Now, as Executive Creative Director of 80-person PETERMAYER in New Orleans, he’s applied these practices for the purpose of transforming the creative process while elevating the creative product. And most days, it actually works. Trading life at 35,000 feet for life below sea level, Desmond lives in the Uptown neighborhood of New Orleans with his wife, daughter and AC-addicted duck dog.