Creative leaders: toronto

The Spoke Club, Toronto | November 3, 2018

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For the first time ever, The One Club for Creativity brings its Creative Leaders series of seminars to Toronto! This one-day event — an extension of The One Club's Creative Leaders Retreat held each February — brings together world-class creative directors to share their wisdom and experience with attendees, helping them improve their own leadership skills.

9:30am - 10:00am

Check In, Coffee

10:00am - 10:40am

How To Be An Awesome Leader

Peter Ignazi, Cossette

Look, if you’re gonna do this, you might as well be the best at it. I spent a lot of time being a shitty leader. I had to learn all this stuff the hard way. So I thought of what I wish someone told me when I got my first CD job. This will be it.

10:50am - 11:30am

Don’t Be a Dick

Karen Costello, The Martin Agency

Creating and selling great ideas is a team sport. And it might be a shocking news flash to some, but it turns out people don’t like to work with or for assholes. Or divas. Or douches. Or jerks. Let’s talk about the lost art of respect and the power of collaborative team dynamics to make things that feel impossible, possible.

11:40am - 12:20am

Sell Your Best Work With Your Ears

Nancy Vonk, Swim

We think getting the client's "yes" takes a great performance. But half of persuasion is the part where you don't talk. Sell your best work when you stop sucking at listening—the most critical (and hardest to master) skill of the creative leader.

12:30pm - 1:30pm

Group Lunch

1:30pm - 2:10pm

How to Sell Stuff You’ve Never Done Before

Nick Law, Publicis

To keep up with the change that is transforming our industry we need to master new capabilities faster than ever before. How do you incubate, master and then sell new things to clients that have already decided what you can do?

2:20pm - 3:00pm

Trust Me, I Work In Advertising

Icaro Doria, Arnold

Do you know that great idea you and your team have come up with, the one that's going to boost your client to the moon and win you a whole bunch of Pencils? It's never going to be as great as it can be until you learn — and earn — a thing called "trust."

3:10pm - 3:50pm

Good Is Easy. Great Is Hard.

Judy John, Leo Burnett Toronto

Getting to great work is hard. Getting it sold and keeping it sold is even harder.

4:00pm - 4:30pm

Roundtable Discussion

4:30pm - 5:30pm

Cocktails & Networking


The Creative Leaders Seminar brings some of the goodness of our annual Creative Leaders Retreat into a one-day, easily digestible format. Aimed at mid- to senior-level creatives, the seminar will deal with “How to Create and Sell Great Work.” How do you form better client-agency partnerships? How do you get better at pitching and selling ideas? How do you know whether to keep pushing an idea or throw in the towel? Through presentations by prominent creatives and plenty of discussion, our Creative Leaders Seminar is the place to learn, share ideas and become a better creative leader.


Our annual Creative Leaders Retreat was created out of a need for more mentorship in our industry, especially beyond college graduates getting in and navigating their first few years. Too often we’ve heard, “There is no formal training process to go from being a creative to managing creatives.” Our sessions, led by award-winning creative leaders provide insight into how you can make the transition from being a great creative to being a great creative leader, managing relationships within your department, your executives and your clients.


Creative Leaders: Toronto is best suited to mid-level and senior creatives with a minimum of five years experience, looking to transition into leadership roles, as well as creative directors who are looking for tangible, actionable ideas that will improve their agencies and help them become better leaders.


Creative Leaders is intentionally kept small and intimate, to better facilitate discussions between attendees and presenters. No hashtags, no podiums, no recording and no canned presentations. What’s said in the room stays in the room, offering an environment where real, candid conversations can take place. Half of each session is presentation while the rest of the time is for discussion so that it’s never just a one-way conversation.



Creative Leaders features both international and local presenters, to give a broad industry perspective, as well as to allow conversations to continue long after the event.

Karen CostelloChief Creative Officer, The Martin Agency
Icaro DoriaChief Creative Officer, US, Arnold
Peter IgnaziGlobal Chief Creative Officer, Cossette
Judy JohnCEO Canada & Chief Creative Officer North America, Leo Burnett Toronto
Nick LawChief Creative Officer Publicis Groupe, President, Publicis
Nancy VonkCo-founder/Partner, Swim


Need some extra help convincing your boss that you need to be present at the Creative Leaders Retreat?